Welcome to the dark side.

It was your average Tuesday in November during the evening rush. Suddenly at 5:28 pm NYC went dark. Altogether, 30 million people in the Northeast lost power.


Oh yeah, I was born 2 hours later.


Was it a sign that I was destined to do great things? Well, if you consider creating ads for beer, candy, airlines, real estate, chicken and paper towel great things, then I guess it was.


Contact me: jeff@jeffrubincreative.com